National Alliance on Mental Illness
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(800) 950-NAMI;

Cause Related Marketing

Shop Online with and Support NAMI!

Every purchase you make through helps NAMI improve the lives of individuals and families affected by mental illness.

Here's how it works:

  • Click on a link or banner from the NAMI page to visit
  • Up to 8 percent of your qualifying purchases are automatically donated to NAMI at no extra cost to you. (Note: Exempt items include digital downloads, kindle books, apps, third-party products and service plans.)
  • You get the convenience of shopping online and at the same time support NAMI (Just remember to click one of the special links from this page!)

Two Ways to Shop


NAMI enjoys a unique partnership with Bellaroma, a boutique company that manufactures a wide range of candles. One of its products, a lavender scented candle, is designed specifically for NAMI. Bellaroma donates $10 from the sale of the NAMI candle to NAMI and NAMI Utah, where the company is based. The candle bears the NAMI logo on the candle’s glass exterior to bring awareness of mental illness to its customers. Bellaroma is committed to supporting NAMI and helping advance our vision of a better future for people affected by mental illness.

Want to buy a NAMI candle? You can purchase the NAMI candle online. For more information about the NAMI candle, email Bellaroma or call (866) 422-6913.