National Alliance on Mental Illness
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2012 PRINTING INSTRUCTIONS
As a service to you, the NAMIWalks program has provided a number of templates for your print material needs. These are professional-looking materials that you can use to recruit WALK sponsors, team captains, and volunteers to grow your individual WALK. We strongly encourage you to use these templates.
HOW DO I USE THESE TEMPLATES?
The sections below will help you…
FINDING A PRINTER
We encourage you to use a professional printer to produce these materials. Be sure to request that the printer provide the services as an In-Kind donation or give a discount for your non-profit organization before agreeing to pay full price. Printing can be expensive but this is why we encourage you to start recruiting WALK Sponsors early in the process.
We encourage you to put a “bid” out to multiple vendors to get the best deal. Cost, quality and time to complete the project should all be considered when selecting a printer. Be clear as to your timeframe for having the printing of the material completed allowing time to modify the template per your site’s needs and any delivery time as well as the actual time to print.
Whichever printer you decide to use, be sure that nothing goes to print without a thorough review of the product and that all edits or changes are done to your specifications and approved by you.
All the printing recommendations listed here start with some "best guess" assumptions that we make about the size of each walk in terms of the dollars it will raise and the estimated number of walkers that we think it will have. If the estimates for your walk are significantly different from your own estimates, please contact your NAMIWALKS Regional Manager to discuss why that might be.
THE PRINT MATERIALS
In preparation for your Team Captain Kick-Off Luncheon Event, the timeline for your printing:
When you have all the printed materials in hand, you can begin to assemble your Team Captain folders. See the NAMIWalks 2012 Folders section for those additional materials.
Hint: As you set deadlines for printing allow for extra time. Don’t set your deadlines so tight that you don’t have some “wiggle room” for problems with the design, problems with printing, and last minute sponsor additions!
Team Captain Kick-Off Luncheon Invitations
You have two options with the Kick-Off Luncheon invitations:
You can send one or both of the Kick-Off Luncheon invitations. It is up to you and what you want your invitations to look like and your available financial resources.
This is the brochure that is given to all potential walkers. It is both a walker recruitment piece and a practical piece that walkers use to register for the walk and keep track of their donations. It is also the piece that walkers will turn in prior to or on the day of the walk.
Recommended printing quantity is 10% of whatever the overall dollar goal is for a walk. For example, if the dollar goal is $100,000, then we recommend that a site consider printing 10,000 walker brochures. A walk that has a $50,000 goal would print 5,000 brochures, etc. etc.
State WALKS that have large mailing lists or WALKS with numerous affiliates involved in their event should consider printing 12% to 15% of their total dollar goal since mailing brochures to their mailing list and distributing them to all their affiliates may use up a large number of brochures. So for a $100,000 WALK we would suggest that you print 12,000 to 15,000 of these brochures.
This brochure is the primary piece of print material that you will use to explain about NAMI and about your WALK to potential sponsors of your event. This template is made to minimally modified to highlight your local WALK. Work with your National WALK Manager to get the local details incorporated in the piece by our designer and to determine the quantity needing to be printed. We have been very successful in getting the printing of this piece for free or at a very reduced cost due to the intended audience for this piece.
WALK Site Poster (11 x 17 & 8.5 X 11)
This poster is a fairly traditional poster for special events of this type. It is recommended that walk coordinators consider printing up 10% of whatever the total number of walker brochures they plan to print. Have a $100,000 walk goal? Plan to print up 3,000 walker brochures? Then the recommended number of posters would be 10% of your brochure total or 300. Plan to print up 1,000 brochures, then the recommended number of posters is 100. One caveat: if a walk site has a lot of volunteers and those volunteers plan to create awareness for the walk by focusing their efforts on placing as many posters as possible in storefront widows, than that site should factor these plans into their poster order and have more printed.
“Look Who’s Walking” Team Poster (11 x 17)
This is a poster that a team captain can use to keep track of the walkers on his or her team. Generally it is placed in a highly visible area. Typically these posters are placed in locations like: the coffee room or the cafeteria of a business office, on the door of someone’s personal office, or by the entrance to their cubicle, or on the refrigerator in the family home. The team captain writes the names of the walkers who they sign up for their team on this poster. The idea is that once people see others signing up for the event (andsupporting whomever the team captain might be), they will be much more likely to sign up themselves or sponsor someone with a donation.
Each Team Captain usually just needs one Look Who’s Walking on My Team poster, but since they should be included in the Team Captains folders that will be sent/given to people who are unable to attend the kickoff, it is recommended that smaller walks (say in the $25,000 to $75,000 range) order 100 copies of this poster and larger walks order 200 or more. Walk coordinators working on walks that they hope might raise $250,000 or more might consider ordering 300 copies of this poster.
Team Captain Collection Envelope (13 x 15)This is a large 13” by 15” envelope that team captains can use if they would like to collect their walkers’ money before the Walk. There are lines on the front of it were the team captain can write the name of the walker and the amount he or she raised. Team captains can do this during the days leading up to the Walk, or the morning of the event. Walk managers should encourage team captains to do this because it reduces the number of walkers checking in the morning of the walk.
The collateral pieces can be used at your discretion. Please consult with your National WALK Manager if you have any questions as to why, how or when you might find any of these pieces valuable to your effort. We will assist on the modification of these pieces as well if you wish us to do so.
We encourage WALK sites to recruit Sponsors early in the WALK season to bring in funds that will help to defray the costs associated with putting on a WALK (printing, Kick-Off Luncheon, postage, etc.) You can use your printing deadline as an incentive for your potential Sponsors to get them to confirm early.
Related FilesNAMIWalks Printing Instructions 2012 (PDF File)