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Welcome to the NAMI Identity and Style Guide

Sticking to identity guidelines helps ensure professionalism and quality throughout all NAMI publications and content. Identity tells anyone instantly that we are NAMI, the National Alliance on Mental Illness. Every branding decision we make regarding logo, fonts and language helps shape that identity. A consistent identity guarantees that anyone looking at anything we do--from a video to a brochure--will recognize that we are NAMI at first glance.

Three Easy Steps to Meeting Standards and Style


Do you have your ID?

Take NAMI Style and Identity with you! Download our Identity and Style Mini Toolkit. This toolkit has everything you need to get started on the NAMI Standards of Excellence.