National Alliance on Mental Illness
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(800) 950-NAMI; firstname.lastname@example.org
April 26, 2007
HOUSE calls for NAMI
editors note 12/10/2008: T-shirts are no longer available.
The hit television drama HOUSE is helping NAMI.
At a packed press conference on the Los Angeles stage where the show is produced, cast crew and producers launched a promotion this week to benefit the National Alliance on Mental Illness (NAMI) and its work in education, support, and advocacy for individuals and families affected by mental illness. View photos from the press conference.
Right now—for a limited time only—T-shirts from the show are being sold on-line for $19.95 at www.housecharitytees.com. They are emblazoned with the phrase “Everybody Lies,” one of the best-known “House-isms” often uttered by the brilliant, but cynical diagnostician Dr. Gregory House, played by Hugh Laurie, the star of the show.
All proceeds from the sale of the t-shirts, as well as from the online auction, will be donated to NAMI. T-shirt sales end Monday, June 4.
Fans of HOUSE will recognize the “House-ism” and are the primary audience to which the promotion is being targeted. In the process, many will learn about NAMI, possibly for the first time, and receive a message to care about mental illness.
“Everybody Lies” is also message about stigma. Myths surround mental illness. In the context of the TV show, the phrase is a reference to the fact that people who are being diagnosed—relative to any illness--often withhold information because they are afraid, ashamed, embarrassed, or conflicted. That is a consequence of stigma, a familiar experience formany NAMI members. Too often, Hollywood has been indifferent to stigma concerns. This time, the producers and cast of a TV show stepped forward to help
“Mental illness is stigmatized and misunderstood in our society, and we’re trying to do something about that,” said HOUSE executive producer Katie Jacobs. “We’re very fortunate to be celebrating an extremely successful third season for HOUSE, and we’d like to give something back to a cause we feel is both worthy and overlooked.”
HOUSE stars Laurie as an infectious disease specialist and brilliant diagnostician who thrives on the challenge of solving impossible medical mysteries, but will do anything to avoid actual contact with his patients. HOUSE is the #1 scripted series on FOX and was recently renewed for a fourth season. HOUSE is from Heel and Toe Films, Shore Z Productions and Bad Hat Harry Productions in association with NBC Universal Television Studio.
Photos: M. Sullivan for WireImages